Analysts expect GTA 6 to be the biggest entertainment launch in history. These are analyst projections, not Rockstar/Take-Two figures — but they're striking and broadly consistent.

The projections (analyst, not official)

  • [Reported] 25M+ copies in the first 24 hours (Bloomberg-cited analysts).
  • [Reported] ~$7.6B in 60 days (Konvoy); ~$3.2B year-one / ~40M units (DFC); ~$10B lifetime (Wedbush's Michael Pachter).
  • [Reported] Take-Two guidance points to multi-billion net bookings for the launch fiscal year; leadership has called expectations "terrifying."

For comparison: GTA 5 did ~$1B in three days back in 2013. GTA 6's ceiling is a different category entirely.

Why it matters

The scale is why GTA 6 moves Take-Two's stock on a leaked pre-order date. For the timeline driving these models, see the release date and delay timeline.